Yesterday, Tom Vander Well wrote a great post about the reasons why you should start a QA program. He spoke of companies who argue against QA programs and call monitoring because they’ve “done fine” in the past without monitoring calls.
I couldn’t agree with Tom’s commentary more. Those that believe quality monitoring is a “Big Brother Program” aren’t doing it for the right reasons. Sure, you will catch things the CSRs shouldn’t be doing, but the purpose is to evaluate, coach and develop agents so that they are more successful, confident and comfortable in their jobs. As they progress, so will your efficiencies, performance and satisfaction scores.
Also, if companies have their QA programs set up correctly then they will have properly aligned their evaluation criteria to their department goals and they can use the quality program to drive results. For instance, if a company is trying to increase sales then what type of criteria would be beneficial to evaluate and coach to?
How about:
- Asking probing questions
- Identifying customer needs
- Asking for the sale
By evaluating and coaching to these skills, you will see an increase in sales.
There are plenty of ways that you can get creative with quality monitoring and I would encourage all of us to step back and make sure that we’re setting up our QA programs for the right reasons – so that we can reward a job well done and coach agents to perform up to their potential.
Post tags: Tom Vander Well, contact center coaching, QA, quality monitoring, call center trends, call centre trends
flickr photo courtesy of Limna.