Over the past few weeks, I have been on the road more than usual, and have had a great deal of interaction with airlines and airline employees.
(Keep in mind, I previously worked in the travel industry and am very savvy.) Last week, I had a particularly long return trip home from the Boston area and encountered numerous delays and travel headaches. One incident in particular left me with a sour taste in my mouth... it was so bad, in fact, that every time I have a choice in which airline I fly, the airline in question will never be an option. Here is my tale of customer service woes:
It had been a long day for me, and I arrived late in Philadelphia due to flight delays and air traffic control issues. These delays caused me to miss my connecting flight back to Seattle, and there were no other flights available that evening. So, I had to overnight in Philadelphia. The airline that I had been flying booked me on a return flight to Seattle the next morning on a partner airline. I noticed that there were no seats assigned and was advised that I would have to go to the partner carrier for seats Unfortunately, they did not book an assigned seat for me, so I trudged my way that evening to the other airline's ticket counter to get an assigned seat, but the counter had closed 15 minutes before I arrived. The nice ticket agent that happened to walk out as I arrived at the counter smiled at me and apologized, as she couldn't help me because the closure meant that all of the computer terminals were inaccessible for the night.
When I awoke the next morning in my airport hotel, I noticed on the departures information that the flight that I was booked on was delayed by more then an hour which meant I would miss my tight connection. My original airline's ticket counter was closest to my hotel, so I approached their ticketing line first. The line was very long (as the holiday travel season is underway here), so I asked one of the agents at the back of the line if I needed to stand in the line or if I needed to go to the other airline's ticket counter. I was brusquely informed that I couldn't bypass the line. The agent wouldn't even answer my simple question as to whether or not I was in the appropriate place! I commented loudly that perhaps the airline should consider taking care of their customers and then proceeded to the partner airline's ticketing counter of which I was rebooked on.
After I approached the partner airline ticket counter that I was to be flying out on, I was informed that I would have to return to the original airline that booked my flight, as it was "more important for us to take care of our customers first." As a ticketed passenger on the flight, wasn't I a customer too? Frustrated and exhausted, I worked my way back to the first airline counter to once again sort out my travel woes and wait in yet another line.
After many hours, and two flights later, I made it back home with a few more travel war stories to tell and another urgent sense of the importance of customer service and the impact my experiences will have on one airline's future bottom line. Here are a few key take-aways from my travel tale:
- Customer service happens at every interaction -- from the simple questions of "should I stand in this line?" to the bigger questions of "please help me utilize your services." Your employees' responses and your reactions make a big impression.
- Employee empowerment and knowledge is key. There were several times in my travel where simple gestures and empathy from the airline and/or the agent would have made a difference.
- Every customer, no matter how big or small, is important and valuable. Taking the time to help every customer through their plight improves the customer relationship and can cement customer loyalty.
- There is one airline which will remain nameless here but will be mentioned to many of my family and friends in a negative way and I will do my best not to give them any of my future business.
What can you do to improve your customer interactions today? How can you make sure that every customer feels taken care of and important?
Post tags: customer interaction, travel, customer service
flickr photo courtesy of gisarah.