Posted by: Connie Smith
I was having a conversation with one of our customers last week as to the benefits and ROI related to screen capture technology. Screen capture has given contact centers the ability to evaluate and coach to the entire interaction not just the verbal side of things. Without screen capture, the evaluator is left to guess as to why the agent has placed the customer on hold or why the request takes longer then anticipated. Benefits for screen capture that have been reported to me include:
- Ability to evaluate and coach email and/or web chat. If a center is offering multiple channels of interaction, you need to evaluate and coach to each of the channels equally. This will ensure consistency in servicing and improve rep performance.
- Additional skill gaps are identified as you are able to find out if the rep is lacking in computer, typing or application skills. Identifying these skill gaps, then coaching to them will allow you to improve the performance of your reps.
- Ability to shave seconds off the phones because you are able to identify a way to shorten keystrokes in a given application.
Post tags: contact center trends, screen capture, ROI, contact center, call center, contact centre